SEO Isle Of Man

The SEO industry is changing. A lot of websites have well and truly bombed down the rankings since the introduction of Google's Panda algorithm update, these were websites that used to occupy top 5 page one ranking positions and have now suddenly found themselves on page four. Google has declared war and things aren't stopping there, but does this really matter when the face of search is changing? 2012 is going to be the year of semantic search and the search landscape is going to look somewhat different.

When considering your online marketing options there are two main methods for appearing in search engines and social media; namely pay-per-click and natural organic positioning. If you are not sure about the difference between the two then read my article pay-per-click or organic results. In this article we will explore the difference between the two main paid for listing systems available i.e. facebook ads and google adwords (others do exist).

There are two main options with regards to appearing in search engine results, namely pay-per-click (PPC) and organic results. But what are they and how do they differ? Organic results are conventional natural listings whereby Google and the other search engines position your site or page within their results based on the merits of your page. PPC does what it says on the tin, you are circumventing this mechanism by paying for every click that brings a visitor from a search to your site.

An important aspect that needs considering within your site architecture is the URL structure that is used throughout your site. If you consider that search engines use the actual words in your URL structure as part of their ranking algorithm, it becomes clear why this is important from an SEO perspective. Consider the example of a site that sells car parts, whose site consists of subpages and categories that divide the different products into manageable areas.......